Our Story

As parents of young children we know all to well the challenges of finding clothing that will transition from pre-school, to general day-to-day activities, farm life, family occasions – and beyond.

Using high-quality materials that are soft, breathable and easy-to-care for, we are passionate about comfort, warmth and longevity.

Named after our children, Eddie and Allie, and inspired by our life, and own childhoods, in rural North Canterbury we wanted to design, and create, a clothing range with the active child in mind; clothing perfect for all adventures and occasions.

Designed in Aotearoa New Zealand and made ethically overseas, we hope you and your children enjoy our range as much as we do.

Anna & Jamie xx